As founder and owner of Beherzig Group, I develop digital products, platforms and AI-supported workflows. What interests me is what works in operation – not what sounds good in a pitch.
01 — Approach
Before anything is built, I want to know the problem well enough to explain it in two sentences. A lot becomes clear along the way.
A system proves its worth not in the demo but on the hundredth ordinary working day. That is what I design architecture, operations and costs for.
I improve continuously, in small steps. Sometimes a bigger break is needed – then I name it openly and see it through.
02 — Selected work
A group of companies for its own digital products.
Most of my work today happens at Beherzig Group. The group develops and runs its own SaaS products – from the first prototype to everyday operation. I founded it and I own it. My job: making product decisions, taking responsibility for the architecture and working out what a product has to do in daily use.
From the portfolio
Current and earlier ventures.
Beherzig Group
Founder and owner
Current focus.
mprofi AG
Founder
Digital agency. Now part of the group portfolio as “Agency Sunset”. Background(external website)
Hohenstein Konzerte
Founder
Beherzig Trading GmbH
Founder
03 — What I work on
I start with a precise problem hypothesis and test it early with the people who will use the product. A product is worth it once it is needed again and again – not when it impresses once.
I am interested in AI where it genuinely takes work off people’s hands: with clear control, traceable quality and a person who carries responsibility. For me, automation is an operations topic, not a show.
Solid architecture, manageable running costs and only as many dependencies as necessary. If you understand your own data and systems, you can still act when vendors or prices change.
04 — About
I have been running businesses since 1998 – first as a consultant, then as a founder with my own team.
With mprofi AG, I spent many years helping companies digitise. At some point it was clear: the classic agency model no longer works once SaaS, platforms and AI automation make the difference. I drew the consequence and now work on our own products instead of projects for others.
What drives me is less what is new than what works. I name friction openly, prefer clear decisions to comfortable ones – and feed responses straight into the next version.
05 — Contact
Write to me if you are working on a digital product, a partnership or an entrepreneurial question.
Prefer a profile? LinkedIn(external website)
Sent
It has reached me. I read every enquiry myself.